TTI.care
A responsive marketing website to showcase TTI's innovative cancer-monitoring apps
Background
TTI is a health-tech company providing patients battling cancer with easy-to-use, comprehensive tools that collect and communicate personalized information & symptoms from the patient to their doctor. With the success of two apps under their belt, they approached us to redesign their marketing site in an effort to expand touch points and clarify their messaging.
My Role
As the sole UX/UI designer on this project, I teamed up with TTI's leadership to deliver responsive and development-ready designs for their refreshed marketing site.
Collaborators
Project Manager: Orville Paynter, IV
Co-Founder, TTI: Jaren Grenell
Scope
Wireframes, User Flows, Prototyping, UI Design, Branding and Visual Design, Information Architecture
Expanding TTI's touch points with a fresh website redesign and crystal clear messaging
Prior to this redesign project, TTI had separate websites for their two mobile apps: chemoWave and Wave Health App. The chemoWave site was far outperforming the Wave Health App site, and they were struggling to build additional partnerships and form their identity as a company.
In our initial Discovery meeting with TTI's team, we determined that we needed to merge their various product offerings under the umbrella of one website and clarify messaging about who TTI is and who they serve.
High-level design goals:
Strengthen TTI's identity and web presence: Merge TTI's products and messaging into one cohesive, catch-all site
Target TTI's unique audience groups: Tailor the website to cater to the specific needs of different user types: Patients, providers, insurers, pharmaceutical companies, and investment partners.
Refreshed look & feel: Establish an art direction and UI that aligns with TTI's brand identity and position as a leader in health-tech.
Designing the website experience to accommodate five distinct audience types
Working off of the document of written copy provided by TTI's marketing team, I mapped out layouts to fluidly guide users through the website's content. To best meet each unique audience type, I crafted distinct and colorful pages tailored to their unique needs and interests as they pertained to TTI's offerings.
A fun lil hover state interaction I prototyped for our devs
Establishing the look & feel
Working with minimal branding, I set out to help TTI establish the art direction for the website. The look, feel, and tone needed to embody an innovative and tech-savvy aesthetic, reflecting TTI, Inc.'s position as a leader in health-tech. The design needed to incorporate elements that highlighted the company's data-driven and AI-powered approach and overall, instill a sense of motivating and propelling the patient forward.
Designing for greater impact
It was a privilege to partner with TTI, Inc. and play a small role in expanding the reach of their incredible patient-empowering technology.
Next Case Study: BibleProject
TTI.care
A responsive marketing website to showcase TTI's innovative cancer-monitoring apps
Background
TTI is a health-tech company providing patients battling cancer with easy-to-use, comprehensive tools that collect and communicate personalized information & symptoms from the patient to their doctor. With the success of two apps under their belt, they approached us to redesign their marketing site in an effort to expand touch points and clarify their messaging.
My Role
As the sole UX/UI designer on this project, I teamed up with TTI's leadership to deliver responsive and development-ready designs for their refreshed marketing site.
Collaborators
Project Manager: Orville Paynter, IV
Co-Founder, TTI: Jaren Grenell
Scope
Wireframes, User Flows, Prototyping, UI Design, Branding and Visual Design, Information Architecture
Expanding TTI's touch points with a fresh website redesign and crystal clear messaging
Prior to this redesign project, TTI had separate websites for their two mobile apps: chemoWave and Wave Health App. The chemoWave site was far outperforming the Wave Health App site, and they were struggling to build additional partnerships and form their identity as a company.
In our initial Discovery meeting with TTI's team, we determined that we needed to merge their various product offerings under the umbrella of one website and clarify messaging about who TTI is and who they serve.
High-level design goals:
Strengthen TTI's identity and web presence: Merge TTI's products and messaging into one cohesive, catch-all site
Target TTI's unique audience groups: Tailor the website to cater to the specific needs of different user types: Patients, providers, insurers, pharmaceutical companies, and investment partners.
Refreshed look & feel: Establish an art direction and UI that aligns with TTI's brand identity and position as a leader in health-tech.
Designing the website experience to accommodate five distinct audience types
Working off of the document of written copy provided by TTI's marketing team, I mapped out layouts to fluidly guide users through the website's content. To best meet each unique audience type, I crafted distinct and colorful pages tailored to their unique needs and interests as they pertained to TTI's offerings.
A fun lil hover state interaction I prototyped for our devs
Establishing the look & feel
Working with minimal branding, I set out to help TTI establish the art direction for the website. The look, feel, and tone needed to embody an innovative and tech-savvy aesthetic, reflecting TTI, Inc.'s position as a leader in health-tech. The design needed to incorporate elements that highlighted the company's data-driven and AI-powered approach and overall, instill a sense of motivating and propelling the patient forward.
Designing for greater impact
It was a privilege to partner with TTI, Inc. and play a small role in expanding the reach of their incredible patient-empowering technology.
Next Case Study: BibleProject
TTI.care
A responsive marketing website to showcase TTI's innovative cancer-monitoring apps
Background
TTI is a health-tech company providing patients battling cancer with easy-to-use, comprehensive tools that collect and communicate personalized information & symptoms from the patient to their doctor. With the success of two apps under their belt, they approached us to redesign their marketing site in an effort to expand touch points and clarify their messaging.
My Role
As the sole UX/UI designer on this project, I teamed up with TTI's leadership to deliver responsive and development-ready designs for their refreshed marketing site.
Collaborators
Project Manager: Orville Paynter, IV
Co-Founder, TTI: Jaren Grenell
Scope
Wireframes, User Flows, Prototyping, UI Design, Branding and Visual Design, Information Architecture
Expanding TTI's touch points with a fresh website redesign and crystal clear messaging
Prior to this redesign project, TTI had separate websites for their two mobile apps: chemoWave and Wave Health App. The chemoWave site was far outperforming the Wave Health App site, and they were struggling to build additional partnerships and form their identity as a company.
In our initial Discovery meeting with TTI's team, we determined that we needed to merge their various product offerings under the umbrella of one website and clarify messaging about who TTI is and who they serve.
High-level design goals:
Strengthen TTI's identity and web presence: Merge TTI's products and messaging into one cohesive, catch-all site
Target TTI's unique audience groups: Tailor the website to cater to the specific needs of different user types: Patients, providers, insurers, pharmaceutical companies, and investment partners.
Refreshed look & feel: Establish an art direction and UI that aligns with TTI's brand identity and position as a leader in health-tech.
Designing the website experience to accommodate five distinct audience types
Working off of the document of written copy provided by TTI's marketing team, I mapped out layouts to fluidly guide users through the website's content. To best meet each unique audience type, I crafted distinct and colorful pages tailored to their unique needs and interests as they pertained to TTI's offerings.
A fun lil hover state interaction I prototyped for our devs
Establishing the look & feel
Working with minimal branding, I set out to help TTI establish the art direction for the website. The look, feel, and tone needed to embody an innovative and tech-savvy aesthetic, reflecting TTI, Inc.'s position as a leader in health-tech. The design needed to incorporate elements that highlighted the company's data-driven and AI-powered approach and overall, instill a sense of motivating and propelling the patient forward.
Designing for greater impact
It was a privilege to partner with TTI, Inc. and play a small role in expanding the reach of their incredible patient-empowering technology.